On February 28th, 2015, the Yandere Dev YouTube channel uploaded a video titled 'How To Get Away With Murder In Yandere Simulator,' showcasing how to kill a rival girl in the game (shown below, left). On April 16th, YandereDev released Yandere Clicker, an incremental game in which the main character stabs her 'senpai.' On August 1st, the YandereDev Patreon page was launched, which gathers upwards of $5,000 per month in donations. The first video uploaded to the channel demonstrates an early prototype build of the game showing a simple combat system. The same day, the developer created a YouTube account, gaining over 160,000 1.2 million subscribers in the next three years. On April 4th, a game development blog was launched, along with a post linking to a FAQ section explaining the game.

During the following days, several threads about the game's development were submitted. The earliest reference to the game can be found on a thread submitted on April 1st, 2014 on 4chan's video game board /v/, where the original poster proposed a brainstorm for a 'yandere simulator'. The term is a portmanteau of the Japanese words 'yanderu' ('sick' or 'mentally ill' in English) and 'deredere.' Examples of yandere characters include Kotonoha Kastura from School Days and Yuno Gasai from Mirai Nikki. Yandere characters often appear normal at the beginning of a storyline, then progressively become more obsessed, sometimes reacting violently to perceived threats. Yandere refers to a popular anime character archetype (typically female), used to describe someone who is consumed by infatuation for another. In the game, players control a Japanese highschool student named Ayano 'Yan-Chan' Aishi, who must eliminate other students who compete for her love interest.

Yandere Simulator is a stealth-action video game developed by YandereDev.

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Yandere sim